Ron Cates

Ron Cates

By Ron Cates is director of digital marketing education at Constant Contact. Reach him at rcates@constantcontact.com.

3 Email Call to Action Mistakes That Can Bury Your Holiday Marketing

The holiday season is here, which means we can look forward to spending time with family, eating delicious food and plenty of other cheerful activities. However as a marketer, you might not look forward to figuring out how to craft effective email call to actions (CTAs), which will compete with the plethora of other campaigns delivered to inboxes during this busy season.

3 Mobile Email List-Building Winners

By now, you're probably well aware of the impact mobile devices have had on how email is read. Considering mobile marketing firm Knotice's recent survey, which found that 41 percent of marketing emails are opened on mobile devices, there's a very good chance you're reading this article on a smartphone or tablet right now. It's become an accepted fact of our marketing lives that emails need to display well, regardless of the screen size on which they are displayed.