Phil Frost

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

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How AI Is Changing Google Ads

Learn how Google Ads is using artificial intelligence (AI) to auto generate text ads and why this is not necessarily a good thing.

How to Measure Your Google Ads ROI

Learn how to calculate how much can you afford to pay per click in Google Ads to generate your desired return on investment (ROI).

Why Page Speed Matters for Google Ads

Don’t let slow loading pages cost you money in Google Ads. Use these two tools to test your landing pages and improve landing page spee

SEO Tool Overview: Ahrefs

Learn why Ahrefs is one of the top SEO tools available to help get your website ranked higher in Google.

SEO Tool How-To: Screaming Frog

Learn how to use Screaming Frog to find the most common SEO mistakes, so you can fix them and move on to other pressing matters.

SEO Tool How-To: SpyFu

How to gain a competitive advantage in SEO and search advertising using SpyFu to instantly find your competitors’ keywords and ad copy.