Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager.
Despite TikTok’s issues with the administration of President Donald Trump, or maybe because of them, the video creation platform was the highest-earning non-game application in the third quarter of 2020, across Google Play and the iTunes App Store, according to mobile app intelligence provider Sensor Tower.
In planning for Black Friday 2020, there are things we know and things we don’t know. But one of the benefits of operating in the performance marketing space is the results from our work give marketers invaluable information about who their customers are, and how to create highly educated guesses about who else out in…
Google will extend the availability of free product listings for retailers on its Google Shopping tab to more countries around the world by mid-October.
In the months since the pandemic began, the online furniture giant has scaled up its outreach efforts by shifting much of the burden of its marketing and customer service efforts to text messaging and automation.
A new startup wants to make video production as easy as choosing a spokesmodel, a tone of voice and typing out a script.
Yelp introduced a redesigned ads dashboard that brings with it several new features and updates to the Yelp for Business experience.
LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider Intelligence. Facebook? Not so much.
BM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers.
Apple’s dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week’s release still had a sting in the tail that demonstrates the tensions in the sector.
Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats of reaching consumers.
In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools.
The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and our daily lives.
TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still, advertisers and agencies are leery about long-term commitments as TikTok’s owners face a looming deadline to sell the app.
Less than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared to around half of people in top income brackets of $188,000 or more.