Jeremy Zimmerman

Jeremy Zimmerman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Mobile: Be There or Be Square

Or worse — be irrelevant. When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of

Winning the Mobile Moment

Everything is coming up mobile, and it seems like a storm is brewing for attention. These mobile interactions are happening in a

Let it Go: When it's Time to Say Goodbye

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.

Channel Surfing

Making multichannel natural isn’t easy, but sometimes it’s simpler than it looks!

Making Social Sell: Twitter Introduces Buy Button

Got social? Of course you do, don't be ridiculous. It's an integral part of your marketing mix, most likely. Whether you're using it for content marketing, CRM, or just brand presence and awareness, social media has become an invaluable tool for the modern marketer. And now, Twitter — like Facebook before it — is taking it to the next level by introducing a "Buy Now" button and turning the social network into an e-commerce platform.

The Letter From Hell

Don’t! Join Jeremy Zimmerman as he carefully handles “el carta diablo” — the Letter From Hell — and illustrates four fiery things not

When Digital Marketers Go Offline

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston,'s Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what's next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.

Be There: Google on its ‘Micro Moments’

Mobile isn't the future anymore; it's the here and now. And in case you've been sleeping, Google has had a guiding hand in where mobile is today. In a very informative report just released, Google details the art of "Being There" in the unique "micro moments" that each mobile user experiences.

Eye of the Tiger: Position Like an Underdog

Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing was inspiring, and looking forward, the future is very bright.