Jeremy Zimmerman

Jeremy Zimmerman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Mobile: Be There or Be Square

Or worse — be irrelevant. When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of

Let it Go: When it's Time to Say Goodbye

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.

Making Social Sell: Twitter Introduces Buy Button

Got social? Of course you do, don't be ridiculous. It's an integral part of your marketing mix, most likely. Whether you're using it for content marketing, CRM, or just brand presence and awareness, social media has become an invaluable tool for the modern marketer. And now, Twitter — like Facebook before it — is taking it to the next level by introducing a "Buy Now" button and turning the social network into an e-commerce platform.

When Digital Marketers Go Offline

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston, Indeed.com's Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what's next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.

Be There: Google on its ‘Micro Moments’

Mobile isn't the future anymore; it's the here and now. And in case you've been sleeping, Google has had a guiding hand in where mobile is today. In a very informative report just released, Google details the art of "Being There" in the unique "micro moments" that each mobile user experiences.

Eye of the Tiger: Position Like an Underdog

Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing was inspiring, and looking forward, the future is very bright.

War on Ad Blockers

Talk about flipping the script. In an interesting move, last week some ad-blocking users — myself included — noticed that The Washington Post was taking a bold stance against site visitors who employ the software, shutting them out completely from reading its articles.

There's an App for That (Unfortunately): Google to Penalize App Interstitials

Even though you might have thought your website was safe after Google's "Mobilegeddon" update earlier this year, there might be a new factor to consider. If your mobile site is heavily pushing visitors to download an app instead of just serving them content, you're likely to be docked in Google's search rankings come Nov. 1.

Please Don't Go: Capturing Cart Abandonment

It's (almost) the holiday season, and you know what that means — time to watch people fill up online shopping carts, only to leave them full while you languish in agony. Recapturing cart abandoners is every online retailer's dream, but what's do be done? Luckily, the wise sages at EmailMonks have been around the block, and have a number of tips to share about capturing cart abandoners. Six tips, in fact! While you should definitely go check out all six, I'm going to focus on my favorite two: