Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say.
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.
Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.
Negativity in marketing sometimes gets a bad rap in an industry that rightly values proactive methods.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
It took a court settlement before Big Tobacco released its internal marketing methods for advertising sugary drinks to kids.
Google Programmatic ad auction prices will change, probably rising, within the next couple of months.
Consumers want to feel good about what they’re buying.
Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.
Responding to email can seem like inbox drudgery that C-suite marketers should relegate to underlings. Or simply not do.
Coca-Cola is 127 years old. Pepsi celebrated its 120th birthday on Aug. 28.
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads.
Every customer touchpoint needs to enhance the customer experience, and the main way to do that is to make it everyone’s duty.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.