TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game down pat.
The tactile is personal and marketing that feels personal is more likely to be trusted.
Recent content marketing educated health system stakeholders and consumers about the opioid epidemic and advocated for solving it.
B2B marketers have a dilemma. Proprietary websites are emerging as their primary demand-generation channels.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
Marketers at Optum created a content marketing campaign about the opioid epidemic to educate customers.
It’s time to admit there’s something new going on with long-form commercials.
Bright minds often select marketing as a profession, so it fits that marketing’s brightest newcomers are called “Rising Stars.”
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
Lisa Bowman of United Way Worldwide is the 2019 Marketer of the Year.
The exercise bike ad for Peloton’s holiday campaign is nearly universally considered “bad,” but is it bad marketing for the company?
When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding.
The title of CMO is at once desirable and perhaps outdated at some organizations.