Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege.
Henry’s House of Coffee turned to the Mailchimp email marketing automation solution to help win back customers.
A case study with “a return of over 1,000 times what we invested” on a lead generation campaign is one worth reading for any marketer.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
In the Cloud Wars of 2019, there are three companies standing at the forefront of providing ERPs to large brands.
Oracle Marketing Cloud can solve a problem marketers may not know they have: that they need to access everyone in one place.
Marketo Engage is a recent addition to the Adobe Experience Cloud.
Salesforce Marketing Cloud was leading in the cloud wars during our last review of the competitors.
Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
Voice search is big in marketing now.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
Brands are always looking for ways to optimize their marketing — whether it’s by channel, tactic, or overall strategy.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
Print marketing is all around you. From floors and walls to direct mail, print marketing is now anything that “has ink on it.”