This year, Google is making a lot of moves to compete with Amazon, Instagram, and more.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
Nike’s plus-size clothing sales may rise 10 to 35% with the brand’s addition of curvy mannequins.
If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.
Google is feeling the heat from Instagram and Amazon, so it’s lighting a fire under itself to make shopping seamless from anywhere.
Google is always working to ensure as many consumer eyeballs as possible remain on its platforms.
The Super Bowl is a marketer’s dream, but brands that target ads to binge-watchers are also finding captive audiences.
Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications.
Purchasing a Mercedes can be an emotional experience, tied to the buyer’s hopes and aspirations.
Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs.
Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say.
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.
Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.