Responding to email can seem like inbox drudgery that C-suite marketers should relegate to underlings. Or simply not do.
Coca-Cola is 127 years old. Pepsi celebrated its 120th birthday on Aug. 28.
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads.
Every customer touchpoint needs to enhance the customer experience, and the main way to do that is to make it everyone’s duty.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
One of the luxuries Mercedes-Benz USA has is its cars stay on American minds and U.S. roadways for a long time.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Light can reveal discoveries never imagined and create opportunities where there was once darkness. It’s what “Rising Stars” do.
A UK sexist ad ban is seeing surprising backlash on Twitter.
Susan Somersille Johnson of SunTrust Banks is the 2018 Marketer of the Year. The EVP and CMO of SunTrust shares her insight.
There’s no shame in admitting the appeal of efforts to acquire banking customers completely via the branded sites.
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.