Marketers at Optum created a content marketing campaign about the opioid epidemic to educate customers.
It’s time to admit there’s something new going on with long-form commercials.
Bright minds often select marketing as a profession, so it fits that marketing’s brightest newcomers are called “Rising Stars.”
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
Lisa Bowman of United Way Worldwide is the 2019 Marketer of the Year.
The exercise bike ad for Peloton’s holiday campaign is nearly universally considered “bad,” but is it bad marketing for the company?
When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding.
The title of CMO is at once desirable and perhaps outdated at some organizations.
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege.
Henry’s House of Coffee turned to the Mailchimp email marketing automation solution to help win back customers.
A case study with “a return of over 1,000 times what we invested” on a lead generation campaign is one worth reading for any marketer.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
In the Cloud Wars of 2019, there are three companies standing at the forefront of providing ERPs to large brands.
Oracle Marketing Cloud can solve a problem marketers may not know they have: that they need to access everyone in one place.