Martech buying hit a fever pitch this year, we found recently. But 72% of marketers think their organizations aren’t agile enough about
Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones
Lead generating in the digital channel can feel like it’s all about the last click, but that’s not the case. Customers come to
Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only
Machine learning is more than the new marketing buzzword. It’s a realm of data management that only leading-edge brands are mastering.
Small healthcare marketers, like single practitioners, have to get started somewhere. To that end, PulmonologyAdvisor has seven tips to
When marketers start direct mail campaigns, they might as well shout, “Show me the money!” That’s because the channel’s advocates say
The gist of the California law protecting customer data privacy looks a lot like the European Union’s enacted General Data Protection
Customer experience isn’t just for Millennials anymore. Marketers now know the tactic is No. 1 among all consumers, thanks to recent
A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of the
By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how
There are times email marketers should break the rules, says Marketo. While they should never break the law, email marketers should
The world’s most influential CMOs bring in more than ROI and they influence more than their companies and their verticals.
Online sales tax is becoming a reality and will mean huge changes for e-commerce marketers, per yesterday’s Supreme Court ruling
We asked some project managers how they keep teams motivated and on-track. Here are seven of their best tips to avoid burnout.