CCPA is a little more than four months away from being enforced, and “56% of businesses report they will not be fully prepared.”
Facebook News Feed Ads are shrinking from seven to three lines on mobile formats.
Advertisers may want to start paying attention to top-of-the-funnel touchpoints.
Royal Caribbean needed content marketing tech to keep up with the needs of its fleet of 300 salespeople.
Guns and Walmart were synonymous since its founding.
Brands big and small are optimizing SMM with influencers — but a new study finds social influencer fraud will cost you $1.3 billion.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers.
Modern marketing may need martech to survive, but people need to understand it.
Facebook Ads are essential to the marketing mix now, so knowing if it will need to follow new data guidelines is required reading.
It’s déjà vu, all over again. Marketers with 2020 vision know next year is when California’s data privacy law kicks in.
The marketing priority for customer experiences is for them to be seamless — but they’re not.
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe.
B2B sites have the opportunity to engage buyers for the long-haul that many of their customer journeys require, but few do.
This year, Google is making a lot of moves to compete with Amazon, Instagram, and more.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.