Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back.
What would the marketing look like on a marijuana-infused beverage?
Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study.
CMO, CEO and CSO — chief sanity officer. At first, it seems as though Ad Age’s Simon Dumenco is joking about brands needing a CSO.
Apple’s three new iPhones will soon have iOS 12, which marketers may love.
Brands interested in finding consumers who want to see their marketing can, get this, tell them it’s marketing.
AT&T is investing in addressable TV, but is this really what marketers want from TV advertising?
Yesterday was the first NFL Sunday, but a former player was on many marketers’ minds. Nike’s #JustDoIt campaign put the leader of the
Brand awareness in the age of digital marketing and direct brands can be a challenge. But TV still works well for the task, finds
Healthcare marketing is one of the most regulated verticals in the profession. So hearing horror stories about misleading influencers
Nike just did it. The shoe giant is trending on Twitter in a big way for its #JustDoIt campaign, but not just because @Nike retweeted
Healthcare marketers have opportunities to effectively reach women, and one expert suggests the best method is emotional connection
Video dominates Instagram ads, comprising 66% of all ad impressions on the network. With marketers flocking to Instagram — 2 billion ad
Some believe whatever you put out into to the world, you get back tenfold. But with TD Bank Group’s #TDThanksYou campaign on social
Facebook clickbait got eliminated, right? Not so fast, says Digiday. If it walks like clickbait, talks like clickbait, it just might be