Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
One of the luxuries Mercedes-Benz USA has is its cars stay on American minds and U.S. roadways for a long time.
Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
Light can reveal discoveries never imagined and create opportunities where there was once darkness. It’s what “Rising Stars” do.
A UK sexist ad ban is seeing surprising backlash on Twitter.
Susan Somersille Johnson of SunTrust Banks is the 2018 Marketer of the Year. The EVP and CMO of SunTrust shares her insight.
There’s no shame in admitting the appeal of efforts to acquire banking customers completely via the branded sites.
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
FinServ marketing can feel like a percentages game. When marketers promote the rates on their products, they can often feel trapped.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Marketers may not want to get excited about advertising on Facebook Portal just yet, despite being all-in on ads in the network.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.