Ammon Brown

Ammon Brown
Budgeting for SEM Success

The degree of control, relevance and accountability that can be achieved through search marketing simply can't be matched with any other online or offline campaign. However, with great performance comes great unpredictability as marketers face difficulty in forecasting appropriate search marketing budgets.

The Growing Problem of Ad Self-Serving on Google

A troubling pattern is developing whereby Google expects its advertisers to simply accept it when it says, "Trust us that this is for your benefit, we’re Google." It seems to me that failure to provide complete visibility into advertisers’ campaigns isn't doing the best job of “organizing the world's information and making it universally accessible and useful.”