Visual IQ Updates its Envoy 3.0 Software
Company: Visual IQ, a cross-channel marketing intelligence software provider
Product/Service: IQ Envoy 3.0, the latest version of its attribution management product within the IQ Intelligence Suite
What it Does: Uses an attribution marketing science to calculate the true quantitative impact that each marketing touchpoint experienced by prospects has on performance across the entire marketing ecosystem. The software incorporates advanced marketing touchpoint analysis that enables brands and their agencies to derive cross-channel insights and formulate resulting marketing optimization strategies based on the propensity of a particular audience to convert by any given marketing tactic or mix of tactics (e.g., channel, publisher, keyword, creative, size, etc.); the affinity between tactics used within one channel and those used within another, such as which display ads drive searches on which keywords; among other factors.