Using Beacons, Facial Recognition and Digital Displays for 1:1 Marketing
Digital displays also are being used to create ever-more personalized one-to-one experiences. Based on our work with clients, digital signage increases messaging recall and allow marketers to individualize the customer, client or employee experience with up to thousands of uniquely targeted messages. Furthermore, the interaction between mobile and digital signs is a powerful tool for marketers who can link digital signage, mobile phones and tablets together, in-branch or in-store, via WiFi or Bluetooth to create a personalized digital experience, a guided selling opportunity or a new customer service platform. A message might, for example, be sent through a beacon to a smartphone, allowing the individual to opt-in to hear more. For those who opt-in, an interactive experience could be initiated with a digital display expanding the one-to-one experience.
Creating a One-to-One experience
Marketers have extensive data available to get into the minds and wallets of their customers. However, as individuals are targeted with irrelevant data, the important messages can be lost in the noise. Emerging technologies such as beacons, facial recognition and digital displays are being used to create more integrated, personalized and meaningful experiences for clients, customers and employees. Marketers can develop integrated programs that take advantage of these technologies in combination with their demographic database to create and deliver exceptional one-to-one experiences.