U.K. Consumers Would Rather Date Simon Cowell Than Face Their Email Inboxes
Consumers in the U.K. feel like they're drowning in a flood of irrelevant marketing email, and increasingly see no difference between legitimate marketing emails and spam, according to a recent survey by business intelligence and data warehousing vendor Kognitio.
While British firms spend almost $7.6 billion a year on email marketing, the lines between legitimate marketing emails and spam are blurring. More than half of the respondents (52 percent) to Kognitio's survey said they see no difference between marketing emails and spam, and completely ignore it all. As a result, $3.8 billion of that expenditure is wasted, and may be doing more harm than good since consumers are increasingly turned off by irrelevant, wasteful emails.
Additional findings from the report include the following:
- 59 percent of respondents said they support tougher legislation on email marketers to help bring the situation under some kind of control; and
- 63 percent said they'd rather clean the kitchen floor, visit the dentist, or go on a date with Anne Robinson (the queen of mean from The Weakest Link) or Simon Cowell than face their email inbox.
The survey was conducted earlier this year by British firm TNS on behalf of Kognitio, and received responses from 2,013 adults aged between 16 and 64.