Twitter to Earn $150 Million in Revenues This Year
eMarketer expects Twitter to earn $150 million in revenues this year, the vast majority of which will come from the U.S. This represents a substantial increase over revenues of $45 million during 2010. By 2012, eMarketer forecasts, Twitter's revenues will reach $250 million. But the company must show it can live up to its hype.
“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, principal analyst, eMarketer. “In 2011, it [Twitter] must work overtime to give its early advertisers a positive experience.”
Twitter’s monetization efforts will go into full gear this year with its current Promoted Products suite and the pending launch of a self-serve platform akin to Facebook’s highly successful ad targeting system. Twitter's revenues will still be small compared to those of Facebook, but by next year eMarketer expects Twitter to pull in more ad revenue than MySpace.