The Worst Sales Letter of the Year
Are you open to discussing how we can help you build more effective marketing strategies to efficiently target all your buyers all across the web in real time? This allows us to get you and your message in front of those buyers who are actively seeking you, your services and even those engaging with your competitors in real time but all across the internet on the sites they visit most. The campaigns are scalable and can be designed to fit any geographical target audience all the way to global.
Can we set up a brief phone call to discuss where exactly we can help you gain the most market share? I assure you, the information we share regarding these advancements will be beneficial to you regardless if we move forward or not. I would like the opportunity to share how these are driving greater ROI for all of our advertisers.
Takeaways to Consider
- "The first 10 words are more important than the next ten thousands." —Elmer Sizzle Wheeler
- Margaret's first 10 words: I missed you in the office today when I called.
- "You want to start by upsetting a bucket of gore in the reader's lap and spend the rest of the time cleaning it up." —Bob Scott
- The entire letter is generic corporate gobbledygook.
- "Specifics sell. Generalities don't." —Andrew J. Byrne
- "The hell with your grass seed, what about my lawn?" -Old Axiom
- Can we set up a brief phone call to discuss where exactly we can help you gain the most market share? This puts the ball in John's court, putting the onus on John to contact Margaret. John ain't gonna.
- If Margaret's first phone call went unrequited, John may likely be a "see" guy, not a "hear" guy.
- For example, I am a "see" guy. When someone calls me on the phone, I say, "Please send me something" and hang up.
- "The offer should be so attractive only a lunatic would say no." —Claude Hopkins
- Can we set up a brief phone call to discuss where exactly we can help you gain the most market share? This is a nothing offer.
- Sentences longer than 29 words are extremely difficult to comprehend.
- This letter contains two sentences of 42 words.
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