Last week, investors seemed to fall in love with mobile marketing technology (MarTech). Money changed hands to fund real-time mobile analytics; call center MarTech that drives, tracks and automates inbound calls; and software that, in part, tracks leads for on-the-go sales representatives. Read on about the MarTech marketers may soon be able to buy.
From March 27 to April 2, venture capitalists backed these startups, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- eRelevance “offers an outsourced, internal marketing service to small- and medium-sized businesses by leveraging marketing automation technology, integrated multi-channel communications, marketing experts and marketing best practices to generate leads for clients.” On March 31, the Austin, Texas-based early-stage VC “raised $4.5 million of Series A venture funding, … putting the company's pre-money valuation at $15.66 million. ... The funds will be used to ramp up its sales and marketing efforts.”
- Invoca, formerly called RingRevenue, says it's a "call intelligence platform" that functions as so: "When a prospect picks up the phone to call a business, the business has insight into all the touchpoints they've had with that customer, the keywords that person uses on the call, etc. It essentially connects call data to the rest of the data with the customer journey." Invoca — which points out on its site that it integrates with Google AdWords, as well as Salesforce and Adobe marketing clouds — is a Santa Barbara, Calif.-based later-stage VC that “raised $29.5 million of Series D venture funding … on March 30, … putting the pre-money valuation at $70.5 million. ... The company will use funds to expand its operations and focus on helping Fortune 500 marketers gain intelligence on callers, conversations and campaigns.” [Author's note: Invoca contacted Target Marketing on April 6 and 7 and said PitchBook's information is inaccurate and it's $30 million in Series D funding, as well as a pre-money valuation of "higher" than $70.5 million.]
- Sales Rabbit develops “a lead-generation application … [that] enables door-to-door representatives to manage leads with a visual map of the area, track interest level and set up sales appointment dates and times.” On March 30, the Provo, Utah-based early-stage VC gathered $1.2 million.
- Verticly connects online to offline data for brand advertising. “The company develops a platform that combines social data with advertising and redemption data to track responses and revenue.” On March 30, the London-based early-stage VC “raised EUR 1 million ... The company will use the funding for further business expansion, internationally.”
- Pyze provides “a business intelligence platform for mobile application developers … that enables application publishers to access behavior-based, real-time user insights to predict user engagement and increase user retention and usage.” On March 29, the Redwood City, Calif.-based seed-round VC “raised $2.2 million … for product development and commercialization.”
In a related matter, PowerInbox informed Target Marketing on March 30 about that day’s Series A collection to $6.5 million. The New York-based dynamic email MarTech provider will use the money “to support new dynamic content widgets for DynamicMail, including personalized images and video, real-time Instagram, Twitter and RSS feeds, weather, timers and tickers, plus many more” ideas.
What do you think of this, marketers? Would you have funded this MarTech if you were funding companies?
Please respond in the comments section below.
Related story: The MarTech Money Round-up: March 29, 2016