Six Jolts of Sheer Delight
However, in this same paper as the Hunter Pence picture and the promotion for Boardwalk Empire was Parade carrying three off-the-page mail order ads:
- A ¾-page ad from Harbor Freight Tools offering all kinds of goodies for the do-it-yourselfer.
- A full page from David Oreck offering a great looking $149 rolling vacuum.
- Thomas Kinkade’s Wonderland Express Christmas Tree—with the following copy I found simply splendid:
As Santa and his reindeer joyously fly into the Christmas night, the Wonderland Express slowly chug, chug, chugs its way ‘round and ‘round the peaceful little village nestled amongst the snow-kissed evergreen boughs. Now, inspired by Thomas Kinkade, the “Wonderland Express Christmas Tree” Masterpiece Edition captures this wondrous night in a very special collectible available exclusively from Hawthorne Village [Bradford Exchange]. With four levels of rotating movement—including Santa and his sleigh—you’ll watch as the Wonderland Express “climbs” ever higher up the tree. With 12 brilliantly illuminated buildings and over 30 figurines, this meticulously hand crafted, hand-painted masterwork lavished with a blanket of glitter-touched snow—and playing a beloved medley of holiday carols—is certain to be the ever-so-perfect addition to your holiday decorating.
The cost: $149.99 plus $19.99 shipping and service. SEND NO MONEY NOW.
Being a train nut from childhood (as in Lionel electric trains and yearly trips to Los Angeles aboard the Santa Fe Chief to visit my grandmother) I love it!
More to the point, it’s terrific news that tchotchke purveyors may be coming back into the marketplace and collectors are parting with their cash.
Sheer Delight No. 4—The New York Times Store Collectibles
With financial catastrophe of 2008 and the repercussions down to today, many businesses are hunkered down—running lean and mean, hoarding cash, firing and not hiring, and waiting to see what happens.
However, any economy is ripe for the entrepreneurial spirit. And to my astonishment real marketing imagination is being exhibited by “the gray lady” of American journalism, The New York Times with its wonderful new section: “COLLECTIBLES: Historical Items from The New York Times Store.” Included are posters, autographed photos of politicians and stars, sports memorabilia, vintage stock certificates and Confederate money, magnificent Morris Rosenfeld yacht sailing photographs, century-old one-of-a-kind patent models, rare books and newspaper front pages.