Company headquarters: Lenexa, Kan.
# Employees: 120 employees at Williams Foods; Wolferman's has 25 full-time employees, plus additional seasonal help
Annual direct mail volume: 10 million
Total number of catalogs: 6 fall, 7 spring
Catalog consultant/designer: J. Schmid & Associates
Retail stores: no stand-alone stores; product sold in some regional grocery stores
Fulfillment center: in-house, in Kansas City, Mo.
Telemarketing agency: Proxy Communications
Housefile size (12-month): 190,000-name rental file; 215,000 total names
List manager: Mokrynskidirect
List broker: American List Counsel
Web designer: eOne Group
Alicia Orr Suman is a freelance writer covering the direct marketing and catalog industries. Contact her at firstname.lastname@example.org.