New Arrival: Omniture Releases Measurement App for iPhone
Company: Omniture, an online advertising and Web analytics company
Product/Service: App Measurement for iPhone, an extension of the measurement capabilities of Omniture SiteCatalyst, a real-time intelligence tool, to native iPhone applications
What It Does: Allows marketers to develop a better understanding of how users interact with iPhones. With this information, marketers can better measure iPhone applications as a campaign and gain insight into their effectiveness in terms of driving events — such as ad clicks, page views or purchases — which contribute to ROI.