New Arrival: Microsoft Delivers New Tools, Training for Advertisers, Search Marketers and Webmasters
Earlier this week, Microsoft Corp. unveiled two tools and an accreditation program designed to help customers make the most of their experiences with Microsoft adCenter and Live Search.
Microsoft adCenter is a pay-per-click advertising program for budgets of all sizes. Live Search is Microsoft's Web search engine. The new tools are Microsoft adCenter Add-in for Excel 2007 and the Webmaster Center.
Microsoft adCenter Add-in for Excel 2007, which will be available Jan. 8, 2008, is an integrated Microsoft Office Excel-based tool that enables adCenter customers to easily research keywords to help them reach and capture the right audience with their paid search advertising campaigns. Microsoft said users of the adCenter Add-in can build keyword lists and plan keyword strategy based on a variety of attributes including relevance, historical cost information and projected volume, and manipulate the data in the easy-to-use Excel format. The tool also will help advertisers quickly understand keyword popularity and trends, and gain valuable insight about demographic and localization information of actual queries.
The Webmaster Center is a portal specifically designed for webmasters and search engine optimizers. It provides resources to optimize a Web site for achieving the highest possible algorithmic or "organic" listing on Live Search. This includes information about how Live Search crawls and indexes site pages; site map creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new content and community resources.
Microsoft adExcellence, the official training and accreditation program for adCenter, is available to all U.S. adCenter users. It provides agencies and advertisers with the opportunity to become certified adCenter experts, and offers more than 20 free training modules and a fee-based examination, providing users with the ability to demonstrate to their customers and prospects that they are fully trained and proficient in using adCenter. Accredited members will be listed in the adExcellence Membership Directory and receive an adExcellence logo for use on their Web sites and marketing collateral.