MarTech Leaders Join Target Marketing Council That Provides Guidance for Brands
MarTech leaders know brands are facing challenges as they attempt to target individual consumers in a world of fragmented media and multiple channels. That’s where the Target Marketing Tech Council (TMTC) comes in. Brands are invited to join MarTech leaders in the council that will give marketing executives insight into “driving digital transformation through the investment and implementation of marketing technology in their own organizations,” according to today’s announcement from Target Marketing.
TMTC will provide guidance for member marketers via “privileged access to industry expert mentorship, helping them to expand their professional networks globally, and connect them with the world’s most innovative marketing technology startups and solution providers.”
Target Marketing partnered with Erick Schnonfeld and Neal Silverman, co-founders of Traction Technology Partners, to help guide council members on MarTech matters, including marketing automation, artificial intelligence, retargeting and content marketing.
“Our team of marketing technology experts, editors and analysts will deliver immediate and lasting value to member companies, and most importantly help them in the smart evaluation of new marketing technologies for each member,” says Chris Lyons, president and CRO of Target Marketing Group.
In addition to the core mission of providing MarTech guidance for brands, TMTC “offers members a valuable package of benefits,” reads the announcement, “including eight virtual conferences, council dinners, a private channel for peer-to-peer networking and knowledge sharing, as well as exclusive access to cutting-edge marketing technology research.”
What do you think, marketers?
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