Leveraging Pinterest to Benefit Email Marketing Campaigns
4. Determine how Pinterest boards support your current email marketing campaigns. Test how Pinterest can increase your email engagement levels and response rates. Send a Pinterest-optimized campaign to the socially engaged segment of your email list and see what reaction you get. Try adding specific Pinterest boards to your email calendar — e.g., holidays, big events, social media trends, special sales or any highly supported Pinterest category that you can establish relevancy to.
5. Pinterest is an ideal platform to introduce new products and gather initial reactions and firsthand opinions about an item's look and feel. Marketers can easily obtain and analyze consumer sentiments via Pinterest. As users repin a photo, for example, you can gather more intelligence and use that data to decide whether to move forward with production and distribution. Experiment with this by calling out new product launches in your email newsletters linked to your Pinterest presence; then wait for the feedback.
Furthermore, Pinterest and email have a lot in common. Both allow users to decide what aspects of the web are worth sharing rather than randomly browsing via a search engine. Like email, Pinterest is about targeted content sharing. It's a great way to make your creatives go the extra mile and do more for your brand. By using the power of images, companies can create buzz around products and tailor more personal and visually charming experiences for their audiences.
Pinterest holds immense potential for brands to interact with their audiences and to visually entice current and potential customers. And as with all other social media channels, as it continues to grow we're likely to see more integration with hosted email marketing solutions. Don't wait. Get pinning today.