Gluten-Free Living Promised by Pamela’s Email
If this email proves anything, it’s that gluten-free food can be presented as appetizing, even fun.
Mailer Name: Pamela’s Products
Date Emailed: September 14, 2016
More than 28 years after founding her namesake company, Pamela Giusto-Sorrells continues to be the face of gluten-free baking. This email starts with a short note from her relating how she grew up loving eating zucchini. She links to a recipe for zucchini bread made with her company’s special mix. She also shows a column-wide picture of it below her signed note.
“It’s back to school time for the kids,” the next block down says. Acknowledging that families are busy, it recommends freezing any of the baked goods the customer makes. It provides links to instructions for specific foods, like waffles or crepes. All of this fulfills the tease of the subject line: “Gluten-Free Fuel for School!”
Another large block notes that the newest Pamela’s foods now appear on many store shelves. It shows photos of some of them in that setting. Customers who email or post images on social media of these new products earn coupons. It’s not the only social call to action; four logos link to major social platforms from Giusto-Sorells’s note.
Near the bottom of the email, a Pamela’s employee answers a few questions about herself, including her favorite Pamela’s foods. Also, in addition to the website, customers can also call the company with questions by using the local number provided.
Develop a connection between your brand and its customers using personal stories and providing plenty of ways to communicate.