Famous Last Words: Falling on Deaf Eyes
Finally, let’s hoist a glass to the ignominious Kenneth Daigneau, described all over Internet search engines as “a Broadway actor.” In point of fact, Daigneau was in three plays on the Great White Way that lasted a combined total of 40 performances. So why is he splashed around the Internet? He was the brother of a Hormel meat company vice president, and at a New Year’s Eve party in 1937, Jay Hormel offered a free drink for everyone who came up with a name for Hormel’s new processed meat plus $100 for the winning name. Daigneau apparently got blotto and blurted out “SPAM!” Six billion cans and a trillion e-messages later, Kenneth Daigneau is in the pantheon of immortals.
Denny Hatch, consultant and freelance copywriter, founder of Who’s Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, is the author of “Priceline.com: A Layman’s Guide to Manipulating the Media” and “Method Marketing.” Visit his Web site, www.pricelineandthemedia.com, or e-mail him at email@example.com.