E-mail: 5 Tips Toward Relevance
#5. Recover revenue with a cart abandonment program. Shopping carts are great tools for e-mail marketers, but just because people put items in their cart doesn’t mean they’ll buy them. However, the interest is there, and Blanks suggests you help nudge these would-be consumers along with these tips:
• Trigger the timely delivery of e-mail messages to potential purchaser who abandoned their shopping carts;
• provide easy access to saved shopping carts;
• include quick links to more information about shipping and return policies or alternative methods of ordering; and
• offer a special discount to accelerate the buying cycle.
To download this whitepaper, visit http://www.responsys.com/promotions/playbook/retail.php?cid=58&visitsource=TM_Retail_58