I suggest the following best practices once you have collected the consumer information:
- Send the consumer an email requiring them to opt in to an email list for future promotions before you allow them to download the free product. This is a crucial piece in drip marketing, as it allows you to follow up with consumers you already know are interested in your product. It has the added benefit of validating the email address the consumer provided on the landing page.
- Include a secondary revenue opportunity in the same email. The secondary revenue opportunity should mention that if consumers enjoyed the free product, they should upgrade to a premium paid version. These free users will now have a permanent "Buy" link sitting in their email box. If they choose to upgrade or want to pass the email along to a friend, they can do so at any time.
- Add the consumer's information to a marketing list for future communications.
By following these practices, a vendor can build an enormous email list and create a stream of consistent email revenue.
Essential No. 3: Email Marketing
After generating traffic through paid search and then collecting user information through user registration, the goal is now to convert the users into paying customers. These drip marketing tactics extend the customer relationship well beyond the initial visit from your paid advertisement.
Segmentation and Discounts: With this collected user data, you can begin segmenting users based on their behavior. Start off with an educational touchpoint. For example, why not email the users who don't purchase the product and explain to them why they should upgrade to the premium version? Understand discounts truly motivate indecisive consumers. If the registered free users are still not converting after the educational touchpoint, send out a promotional touchpoint in the form of an email that includes a percentage discount off of the premium version of your product.