Denny’s Zinger: The Power of Print
Here are two print brochures that came into my house on the same day.
On the left is the pitch for a Mexican restaurant. Ugly and unreadable.
On the right is the souvenir for prospective buyers of our house.
We are moving to an apartment.
Why a Print Flier?
Peggy and I spent 3 months staging our beloved house for a sale. We spent a bloody fortune with our go-to craftsman/handyman Jacob to fix all potential deal-killers. After years of a pigpen existence, we purged wardrobes, closets, bookshelves and file cabinets.
I gave 483 vinyl records to my friend Jonathan.
Within 12 hours it was multiple-listed all over the Internet. In 4 days it had been viewed by 521 prospects. Six of them downloaded it.
Put yourself inside the head of a house hunter. You visit six to ten houses. At the end of the day your brain is an addled kaleidoscope of facades, rooms, closets, crappers and patios.
Our splendid realtor Karen created a flier to serve as our USP — Unique Selling Proposition.
Takeaways to Consider:
- You can consult a printed piece any time anywhere. No need to fire up a cellphone or tablet. No reliance on batteries.
- Pull it out of pocket or purse as an instant guide, reminder or goose.
- Print works.
Denny Hatch’s new book is WRITE EVERYTHING RIGHT!
***** Five Stars “Write Everything Right! is a great resource for anyone who uses writing in their lives because he talks about all forms of writing from emails to articles and memos. The goal is for everyone to write in a way that makes it easier for the reader to read it than to ignore it.” —Robin Perron
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CLICK HERE to read the first 3 Chapters FREE.
No cost. No Risk. No obligation.
For Kindle Edition information, CLICK HERE.
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