Customer Reviews Power Crock-Pot’s Email
To sell people on the quality of your product or service, highlighting customer feedback is a good way to go, as this email shows.
Mailer Name: Crock-Pot
Date Emailed: July 15, 2016
This email’s subject line certainly grabs attention in the inbox: five stars. That’s it. But it’s enough to let the customer know that something is being rated. “They’re the tops,” confirms the headline at the top. “Our most popular picks make meals delicious,” the copy continues. It’s followed by blocks of photos and descriptions for four products from the big slow cooker manufacturer.
First, there’s a photo showing the product in a larger setting. Next, there’s an image of only the item. Aside it is a paragraph offering possible uses for that specific Crock-Pot. A grid shows the available color options. And, a button clicks through to the website to buy it.
But there are undoubtedly people who need to see what those five-star ratings are all about. So the product listing is followed by a centered five-star gold rating, with a headline underneath that. The testimonial, like the rating, comes from Crock-Pot’s website. Mirroring the product descriptions, each one talks about how the customer used the product.
Testimonials from satisfied customers are like gold, especially when they are glowing, plentiful, and specific.