Crane & Lion’s Email Turns to a New Brand Ambassador
When you’re trying to move your brand forward in a crowded marketplace, why not enlist one of your biggest fans, as this email does?
Mailer Name: Crane & Lion
Date Emailed: April 7, 2016
This e-commerce fashion startup targets women who are active, yet style-minded. Recognizing the power of word-of-mouth, the company highlights “women who inspire others to feel good about themselves.” Spin and run coach Erin Cairney is introduced starting with the subject line.
The top block of the email shows her sitting on a spin cycle. “LEADERS WE LOOK UP TO,” the headline reads. In the next block down, Cairney talks about her passion, what inspires her. A link to find out more about her clicks through to her page on Crane & Lion’s site. And, a photo shows her wearing some of the company’s clothing.
Continuing further down the email, the customer can “Shop The Look.” That is, she can buy the clothing Cairney wears in the image. Here, each item – the jacket, tank, and tight – is pictured separately. Clicking on them leads to the website.
Reach out to members of your target audience (or enlist them when they come to you) to help them market your brand.