Nuts & Bolts: Comedian: Email Pulls in Crowds, Social Is Ephemeral
If they take the time to support me like that, the least I can do is thank them. … What the philosophy really comes down to for me is: The best direct marketing is, 'Be an appreciative artist.'
Don't forget that without your audience, you'd be washing dishes. So that kind of philosophy, I think, ends up reaching a lot of people.
TM: As sometimes happens now, do your fans expect you to be their fans? What do you do about it?
SH: Yes. … There's a difference between a fan and someone who wants to use a celebrity for financial gain. I know who my fans are. When I tweet something, I know that there are 10 people who are going to retweet it, no matter what. And I know who those people are. I see those names over and over again. … So I know who those people are. If one of them sent me a message and said, 'Hey, my brother's in this contest. Can you go vote and help him out?' I would. But when someone comes on to my Facebook, because you can see your new likes, and so when someone comes on to my Facebook and immediately posts like, 'Hey, my brother's in this contest. Will you go vote for him?' That's very frustrating to me, because that's someone trying to use me. And trying to use my influence. People who are genuinely devoted to my comedy, I'm devoted to them, too.
People who wouldn't care if I retired, I don't need to care if they leave.