C3 Metrics Launches TV Attribution Program
Company: C3 Metrics, an advertising analytics platform
Product/Service: TV Attribution program
What it Does: Provides full-funnel attribution modeling, capturing all online media sources from the top of the funnel where sales are originated to conversion at the bottom of the funnel. C3 Metrics has been building technology to integrate TV into its decision engine so that brands and agencies can better understand the impact offline advertising has on influencing online conversion decisions.