Brand Yourself! Brilliant Concept!
From DH to Heather Bledsoe
Thanks so much for getting back to me—and so quickly.
This is a brilliant concept and I want to tie it in to the business of direct marketing branding where the object is to come up with a Unique Selling Proposition (USP), about which I have written extensively.
At the same time, to be honest, I am grappling with the hitman home page—the bullets, the AK-47, the wads of money, truth serum and the portrait of a mean looking guy with his eyes obscured.
This the day after our apparently wonderful ambassador to Libya was executed along with three other embassy personnel. I'm not real comfortable with this.
Let me mull this over and maybe I'll get back to you.
Thanks again for your speed.
From Steve Brazell to DH
I created Hitman Inc. over 17 years ago. Wars come and go. People get shot in theaters or schools. Embassies are attacked and people die. That's just news, not marketing and branding. Hitman Inc. is a stand-out brand with a very unique selling proposition. We're edgy. Our clients are edgy. We work with companies ranging from start-ups to Fortune 500s. The fastest way to get lost in the sea of marketing today is try and please everyone or ride the wave of public opinion. We are not the right fit for everyone by design.
If you'd like to work on an idea to revenue share on Brand Op we are always open to smart strategies.
From DH to Steve Brazell
Thanks for getting back to me on this.
As I see it, two separate branding markets exist:
1. Products, services and businesses. I have written extensively on coming up with a USP. This is old stuff.