As we move through 2011, I believe the user experience will get much better.
Question: What market has the biggest draw at this time?
DiGiacinto: There has not been one market that has outpaced others.
We have been crossing literally every market we have serviced. Our client list for QR Code campaigns include agencies, cosmetic, fashion, TV, airline, publishing, theater and the arts, corporate, etc.
I have seen QR Codes used for every market where the QR Code has matured, like Japan. I believe QR Codes can be utilized in every market.
Question: What is the difference between QR codes and Microsoft tags?
DiGiacinto: When we first discovered QR Codes, over three years ago, there were only QR Codes available. QR Codes are the worldwide standard for 2D mobile barcodes.
When it hit the U.S. Market, two companies created proprietary 2D Barcodes and one was Microsoft.
Many (most) smartphones come with QR Code Reader Applications already installed. In order to read a Microsoft Tag, you must download the Microsoft Tag Reader Application to your phone. QR Codes are an open application and Tags are proprietary. QR Codes can contain "static" data. That means you can scan the code and the information you need will be displayed on your mobile phone without connecting to the Internet. So you can upload text, a phone number a link, etc. We can also design the code to contain the corporate logo, color and other design elements. We have several codes that are integrated into the image.
We believe the proprietary codes are actually confusing the market place. We have seen comments where the assumption was the reader app on their phone would read Microsoft Tag as well, and it will not.