Adobe Upgrades Target, One of the Key Solutions in the Adobe Marketing Cloud
Company: Adobe, a multinational computer software company
Product/Service: Software update to Adobe Target, a feature of the Adobe Marketing Cloud
What it Does: The new solution features a completely redesigned, touch-based interface and introduces an intuitive process that guides users through testing digital offers and personalizing web content for specific audiences. Now marketers across an enterprise have the power to instantly launch tests and alter content with a few simple clicks directly on a web page.