The Selling of Health Care
Most agree that health care reform is essential. But so far, it's been botched. Just this past weekend—after vicious acrimony—the end-of-life provision has apparently been scrapped, and the Obama team is sending mixed signals about the public option.
When you're asking for $1 trillion to launch what is in effect a brand-new business, you can't be wrangling over what the new business is in the middle of the sales pitch and expect success.
Last Friday, Nobel Laureate Paul Krugman wrote in a New York Times op-ed:
At this point, all that stands in the way of universal health care in America are the greed of the medical-industrial complex, the lies of the right-wing propaganda machine, and the gullibility of voters who believe those lies.
The medical-industrial beast can be tamed, and the anti-reform health care propaganda machine can be countered.
Needed: professional marketers and PR practitioners.
P.S. Apparently Team Obama got the message. This past Saturday, Bloomberg News announced that two of the presidential campaign ad agencies have been retained to help sell health care overhaul.
Are they locking the barn door after the horse was stolen?