7 Tips to End Marketing Team Burnout
Sometimes it’s difficult for CMOs to remember, with all of the marketing tech spinning away in its automated magic, that there are marketers oiling the gears who may be getting burned out by the speed of it all. Enter the marketing team saviors: project managers who ensure the humans running the machines don’t become unmoored. We asked some of these unsung heroes how they keep marketing teams motivated and on-track. Here are seven of their best tips to avoid marketing team burnout.
Clear, Measurable Goals
“Avoiding burnout is tough in any role. For marketers, I think clear goals (rocks) that you can measure against help for incremental wins that keep the team engaged.” —Jessica Vance, Director of Marketing, Jovix
Stick to Your Workflow
“The best tip I can give is to build a solid workflow and stick to it. In the short-term, its tempting to skirt around steps or tasks in my workflows to save a few minutes here or there, but in the end it has always come back to bite me and costs me an hour or two. Workflows are built for a reason — ensuring that a quality product can be turned out in a timely and efficient manner.” —Kyle Mollison, Project Manager, GrowthPoint Inc.
“I think having a clear vision of what’s expected, with a clearly communicated plan of action based on realistic timelines and due dates, helps eliminate most issues encountered by marketers driving significant projects.” —Angela Edwards, Marketing Manager, Bell and Howell
“Regularly praise [marketers] for a job well-done. Positive reinforcement always creates an emotional experience for individuals or a team working together.
“Give them a break from the mayhem. [Provide an] hour-lunch break off-site, bring nibbles or treats during meetings, gift cards, a day working at home, impromptu announcements that allow them to leave early on a beautiful summer day and around the holidays.” —Lori A. Ranallo, marketing consultant specializing in project management; marketing services; creative, print and digital strategy
Play to Their Passions
“Separating work by passions is helpful, no matter what the department. I love to plan. I love to brainstorm. If my team member doesn’t, let’s figure out the best way to pair together based on our passions to get the project completed without stretching either of us too far.” —Jessica Vance, Director of Marketing, Jovix
Project Management Platform
“Personally, I find a solid collaborative project management platform to be an essential key to success. But any tool is only helpful if it is used! Leveraging a platform that brings everyone together on the same page and marching to the same beat reduces frustration and increases productivity. And in my experience, productive team members are happy team members!” —Angela Edwards, Marketing Manager, Bell and Howell
“Lack of continuity is one of the biggest frustrations among marketers, causing low productivity and burnout. Continuity is about cohesion, flow, connection, sequence, wholeness, interrelationship. Weak continuity means rework or scrap of a marketer’s work due to one’s own or others’ lack of clear, timely communication and follow-through. ... Continuity requires transparency, shared vision, common assumptions and sense of urgency, willingness to receive and act upon feedback early and often, and both collective and individual accountability for efficiency and effectiveness. It’s a balancing act across people, time
and resources.” —Lynn Hunsaker, CCO, ClearAction Continuum