4 Logos Related to Environment-Friendly Paper ... and What They Mean

By Hallie Mummert and Target Marketing

As market demand for more sustainable paper stocks drives development in the paper industry, logos and labels that convey certain environmental characteristics are starting to pop up all over the place. While more marketers are becoming familiar with the Forest Stewardship Council (FSC), Sustainable Forest Initiative (SFI) and Programme for the Endorsement of Forest Certification (PEFC) logos related to fiber certification, those originating from the paper-making process itself are less, pardon the pun, run-of-the-mill.

To help you get a handle on the primary logos and labels you might come across in your paper sourcing travels, here is a short list of the originating bodies and what their logos convey, taken from my portion of the April 2 Target Marketing/Printing Impressions webinar, "Paper Choices: Postconsumer Recycled, Responsibly Forested and Everything in Between."

1. Green-e
Green-e is the leading renewable energy certification program in the U.S., operated by the Center for Resource Solutions. Online e-tailer Paper Mill Store describes Green-e as a "third-party, voluntary, consumer-protection program." Companies that purchase qualifying amounts of energy through renewable energy certificates, issued by renewable energy companies such as 3Degrees and Sterling Planet, or create their own renewable energy can use the Green-e logo to indicate the offsetting of greenhouse gasses that result from burning fossil fuels for energy. Use of the logo requires certification by the Center for Resource Solutions, which includes application, annual attestation and payment of a licensing fee.

2. Green Seal
This program is administered by Green Seal, an independent, nonprofit organization. Green Seal is a certification program for products and services that applies International Organization for Standardization standards for eco-labeling using a lifecycle approach to evaluate the overall environmental impacts, from "raw materials extraction through manufacturing to use and disposal," according to the organization's Web site. Paper products must meet specific standards regarding use of postconsumer recycled fiber and bleach (applies to both virgin and recycled fibers). Use of the logo requires certification by Green Seal, which includes application, auditing and payment of a licensing fee.