12 Social Media Questions for a Real Direct Marketer
6. How do you handle negative PR in social media?
Find the negative poster via social listening and social listening tools, make contact, and solve their problem. Negative posters are people who are your best clients (advocates) waiting to happen if you handle them correctly and fix their issues.
7. Did you test sponsored stories, suggested posts and ads for performance with your target audience on Facebook?
Not with the company in the case study, but I do recommend testing these. My goal when doing so is to point to solid content with sponsored stories that can help build or engage my audience. As I said in the webinar, my goal when building a social site is to have the site look like it is growing fast. I concentrate on amassing a lot of likes and worry about conversion later, once people see how my company is helping their customers be better at whatever my client is selling.
8. How important is it to use paid Facebook ads? Can things be done without paying?
These days nothing on Facebook is free-even reaching your own fans, as now you can pay to reach more of your fans with "boosted posts." The free things you can do are the contests and the freebies, and all the stuff I talked about in the webinar. I do advocate testing all the paid things on Facebook.
9. When Facebook first came out, wasn't it illegal to run contests unless using approved apps? What were you using?
You are right, when I built the company in the case study's Facebook page it wasn't "illegal" (good choice of words, as Facebook is really making it hard to build a fan base these days.) There are some good apps out there. Some free, some paid. I would do some research into what fits your budget and your needs rather than recommend an app here.