Cash in On the Hidden ROI in Your Email Program
The other day, I was reading an article about email marketing. Much of the article substantiated what I believe many of us already know: email is a tremendously valuable marketing channel. In fact, the stats presented underscored just that, with 66 percent of marketers saying email generates a "good" or "excellent" return on investment. And it's great that so many marketers recognize the importance of email. But the article led me to ask a question: Do brands really understand the value of email for growing other parts of their digital business?