Speakers: Nick Ezzo, VP, Demand Generation, Host Analytics; Lisa Ames, VP, Demand Generation, Demandbase
Businesses are people too. Join us on this editorial webinar to hear how you can use the tactics of account-based marketing to build personal connection with the right people inside the business, and ultimately make more sales.
Speakers: Jill Johnson, Account Director – Enterprise Services, IBM Marketing Cloud
If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn – and what best practices you can employ to improve performance in areas that are falling short. Join IBM Account Director Jill Johnson as she dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands.
Speakers: Lisa Walsh, Automotive Practice Lead, MarketSource Inc.; Pete Maxwell, Client Services, MarketSource Inc.
This webinar will cover a B2B approach to the connected car space. Today’s connected car technology has gotten ahead of many dealerships’ sales process capability. While Dealers are scrambling to keep up, the pipeline of innovation flows faster. It will walk participants through this pain point and address other relevant challenges in the current marketplace.