In today’s complex consumer-driven world, creating psychologically relevant messaging and customer experiences are mission critical for ROI and the long-term success of any brand. Marketers must understand human behavior and psychological principles in order to capture attention, sales, and lifetime value. Join Jeanette McMurtry and moderator Thorin McGee to learn how your consumers really think, and how you can influence thoughts that drive purchases, loyalty and referrals.
Speakers: Derek Martin, Executive Director of CRM, Global Recruitment & Marketing, Laureate International Universities; Matthew Shanahan, Chief Marketing Officer, Azuqua; Shawn Dickerson, Director of Marketing Solutions, Workfront
Better project management is the key for marketing operations to wrangle in project requests and improve communication with stakeholders. But oftentimes, with the list of work growing constantly, most teams don’t know where to begin. Join Workfront and Target Marketing for a live webinar as we explore 5 easy ways for marketing operations to conquer project management.
The team at Target Marketing is proud to present the 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on March 10, 2016. As in years past, this free online event will explore the best practices, trends and case studies on how to enhance and optimize all of your direct marketing efforts.