Speakers: Brian Soifer, Partner, Dolphin Creative Promotions
Today’s businesses have more marketing options than ever before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for businesses of all sizes, but these advancements also mean increased complexity and the need to keep tabs on an ever-expanding range of channels. This webinar will share market insight on how your peers are coping with the changes in media dynamics and the strategies they are pursuing to do so.
70% of marketers now report that video converts better than other content types, and those using it throughout the buyer's journey are seeing faster deal cycles. But where do you start? What types of videos are having the greatest impact on pipeline and how can you use video across your digital and demand gen programs to generate more qualified leads? Join this session to discover the latest tips and walk away with practical steps for how to humanize your brand and accelerate demand with video.
Speakers: Jay Baer, President, Convince & Convert; Gary Clinger, VP, Marketing Campaigns, Workfront
As the CMO, you need the ability to demonstrate value – beyond lead generation – to avoid being viewed as irrelevant, ineffective, or unproductive. But you also need the tools, skills, and knowledge that will help you improve the internal perception of your marketing organization.