In this rapid-fire webinar, Carolyn Goodman, popular Target
Marketing blogger and 35+ year marketing vet, will share her tips
on how to use just a few, simple data points to leverage some big
results. Whether you’re a B-to-B or a B-to-C marketer, Carolyn will
provide some Case Studies about new and innovative ways you can
leverage data you probably already have, to make a difference with
your next marketing initiative.
Speakers: John Dering, Director of Marketing Programs, Demandbase
Most B2B marketers have accepted that the sales team will never be
satisfied with their efforts. Buyers are moving online and
conducting more than 2/3 of their research anonymously before
contacting a vendor, leaving sales and marketing pointing fingers
at each other as to why they are missing their forecasts. But there
is a way to break the cycle and beat those forecasts; and it’s
called Account-Based Marketing (ABM). During the interactive
webinar, we’ll discuss how ABM is delivering on the promise of B2B
marketing and sales performance.
Sponsored By: Pardot, a Salesforce company; Act-On Software; Bronto; Marketo; and more!
As in years past, this FREE online event will explore best
practices, trends and case studies on how to efficiently and
successfully utilize all of the channels at your disposal as a
modern-day marketer -- both separately and (perhaps most
importantly) integrated together as part of a multichannel