Why Can't I? Answers to Email Marketers' Most Frustrating Questions - As seen during the 2010 All ABout eMail Virtual Conference & Expo
Sponsored by: Admail.net
Speakers: Sal Tripi, Director, Sr. Director of Operations and Compliance, Publishers Clearinghouse; Kevin Hickey, Global Manager of Lifecycle and E-mail Marketing, Intercontinental Hotel Group; Sarah Welcome, Director, Customer Intelligence and Demand Generation, G
Many email marketers struggle to explain to the C-suite, brand managers and even themselves why there seem to be so many limits on the channel.
Why can't I just buy a list? Who are these people running the blacklists? Why doesn't my template render the way I want? Why does permission-based email get blocked? Why do I need permission in the first place? We know intellectually that the answer is because subscribers rule the inbox, and what they don't find relevant or interesting is simply not welcome.
In this session, experienced practitioners from InterContinental Hotels, Publishers Clearinghouse and Geeknet help you understand the rules of engagement for successful email marketing - and how to practice them for higher response and revenue.