Personalization Power Hour - Variable Data Printing, Personalized URLs and Personalized QR Codes
Sponsored by: Polaris Direct
Speakers: Grant Johnson, CEO, Johnson Direct and Crystal Uppercue, Loyalty and Brand Marketing Manager, EU Services
Because today's prospects demand it, more mail pieces are personalized than ever before. In this cutting-edge webinar, DirectMarketingIQ's Chief Content Officer Ethan Boldt will reveal the personalization and VDP (variable data printing) trends that are sweeping the direct mail industry. Using research from the Who's Mailing What! Archive, he'll also showcase many outstanding examples of personalized campaigns, including case study results for leading companies.
In addition, Boldt will be joined by Grant Johnson, CEO, Johnson Direct and Crystal Uppercue, Loyalty and Brand Marketing Manager, EU Services, who will discuss personalization bestpractices, including the latest ways to use personalized URL and QR Code technology, as well as variable copy and imagery to increase response rate and ROI.
During the packed hour, you can expect to learn the following:
-Which personalization trends are in evidence, and which leading companies showcase these trends
-Case study results and examples of both VDP, PURL and QR campaigns
-Best practice advice for PURL campaigns as well as new personalized QR Code usage
-The most effective way to leverage data into copy and imagery