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Understanding Catalog Consumers in the Emerging Green Movement

February 19, 2009
• Presented By: Target Marketing
• Sponsored By: Experian Marketing Services
• Duration: One hour

• Speakers: John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar

The "Green movement" in America is gaining momentum daily. For marketers to strengthen brand loyalty and grow revenue, it's critical for them to identify their Green prospects and customers and understand how these consumers apply their Green lifestyle to online and offline purchases. Comprehending these elements enables catalogers to more effectively communicate with consumers based on their level of environmental consciousness. The result is:

  • Knowledge of what the Green movement means to catalogers and retailers
  • In-depth understanding of how Green lifestyles do and do not impact consumers' purchase activity
  • Ability to more accurately evaluate whether marketing strategies should change with Green behaviors

This webinar will help marketers better understand how catalogs fit into the Green movement, explain the best ways to identify Green prospects and customers, and provide tips and tools for marketing to Green consumers.

Click here to view this webinar today!



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