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Top Email Lead Nurturing Strategies for 2013: How to use email to keep today's prospects engaged and moving toward the business end of your sales funnel

January 10, 2013
• Presented By: Target Marketing
• Sponsored By: Act-On Software
• Duration: One hour

• Speakers: Jenny Vance, Founder and President, LeadJen and Carolyn Goodman, President and Creative Director, Goodman Marketing Partners, Inc.

• Moderator: Thorin McGee, Editor in Chief, Target Marketing

• Click Here: Top Email Lead Nurturing Strategies for 2013


Email is a cornerstone of most marketer's lead nurturing programs. Between newsletters and marketing automation, email likely accounts for more of your prospect communications than any other direct marketing channel. But getting it right so that you keep prospects' attention, engage them and get them closer to the final goal of becoming a customer is a constantly shifting challenge.

Join us on this webinar to learn:
-How does email fit into your lead nurturing program?
-How should it interact with other channels at different levels of the funnel?
-What are the keys to identifying lead stage and targeting the best messages to them?
-What does the rise of mobile email mean to lead nurturing campaigns?
-What specific email and marketing automation tactics are proving the most effective in lead nurturing today?

Sponsored by Act-On Software

Click here to view this free webinar today!


 

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