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The Science of Email Marketing for B-to-B and B-to-C

July 11, 2012
• Presented By: Target Marketing
• Sponsored By: Act-On Software
• Duration: One hour

• Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Ruth P. Stevens, President, eMarketing Strategy

• Moderator: Thorin McGee, Editor-in-Chief, Target Marketing

• Click Here: The Science of Email Marketing for B-to-B and B-to-C

Email is one of the most precise marketing channels. You can test it, measure it, benchmark it and perfect it-if you know the tactics that drive optimal results. Join results-driven email masters Reggie Brady and Ruth Stevens on this deep dive into the guts of email marketing. We'll detail best practices and proven strategies for B-to-B and B-to-C environments, including:
  • When to send the first touch
  • Benchmarks and click rates for successful email campaigns
  • Pointers for email copy and design
  • Proven segmentation strategies
  • Top triggered email tactics, including timing and messaging
  • Email schedules for following up white paper downloads and other lead generation campaigns
  • How to figure out specific benchmarks and best practices for your audience, including how to tell if you're mailing too often, and finding the ideal number of touches to make a conversion
  • And more!
This is a can't-miss session for every marketer who wants to get the most out of their email programs.

To view this webinar, click here.


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