• Presented By: Target Marketing
• Sponsored By: Act-On Software
• Duration: One hour
• Speakers:
Reggie Brady, President, Reggie Brady Marketing Solutions;
Ruth P. Stevens, President, eMarketing Strategy
• Moderator:
Thorin McGee, Editor-in-Chief, Target Marketing
• Click Here:
The Science of Email Marketing for B-to-B and B-to-C
Email is one of the most precise marketing channels. You can test it, measure it, benchmark it and perfect it-if you know the tactics that drive optimal results. Join results-driven email masters
Reggie Brady and Ruth Stevens on this deep dive into the guts of email marketing. We'll detail best practices and proven strategies for B-to-B and B-to-C environments, including:
- When to send the first touch
- Benchmarks and click rates for successful email campaigns
- Pointers for email copy and design
- Proven segmentation strategies
- Top triggered email tactics, including timing and messaging
- Email schedules for following up white paper downloads and other lead generation campaigns
- How to figure out specific benchmarks and best practices for your audience, including how to tell if you're mailing too often, and finding the ideal number of touches to make a conversion
- And more!
This is a can't-miss session for every marketer who wants to get the most out of their email programs.
To view this webinar, click here.
