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The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail

April 30, 2009
• Presented By: Target Marketing
• Sponsored By: QuantumDigital

• Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar


Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the right number, the result is electric - higher response rates, higher average order value and higher lifetime value. And in a tight economy, what company doesn't want its marketing dollars to stretch farther?

Join us to learn:

  • Best practices for channel integration
  • Testing tactics that lead to better results
  • Ideas for campaign strategy based on real-world case studies
  • Ideas for connecting with past customers and new buyers

This webinar, led by Eric Cosway of Quantum Digital and Reggie Brady of Reggie Brady Marketing Solutions, will teach you how to integrate these two powerhouse media for maximum results and marketing efficiency. Via case studies and the best practices used by leading marketers, you will get the inside scoop on how to harness the collective strength of both e-mail and direct mail.

Click here to view this free webinar today!

 

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