Today, consumers demand to be treated as individuals. They want engagement, community and a voice. They crave genuine, reciprocal relationships with brands and value businesses that actively participate in a dialog. In turn, savvy marketers are applying new techniques and technologies to traditional direct marketing channels, such as direct mail and e-mail, in order to better engage with existing customers, attract new prospects and motivate open communication and participation.
Learn how to leverage the customer conversation by:
- using direct mail and e-mail to support the online and social media experience
- using social media data and variable data capabilities to better target campaigns across media
- incorporating online video to both tell a richer story and reach a wider audience