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The Art of Customer Engagement

October 8, 2009
• Presented By: Target Marketing
• Sponsored By: QuantumDigital
• Duration: One hour

• Speakers: M.J. Anderson, Chief Marketing Officer, Trekk Cross-Media; Slavi Samardzija, SVP, Director of Insights and Optimization, Wunderman; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar

Today, consumers demand to be treated as individuals. They want engagement, community and a voice. They crave genuine, reciprocal relationships with brands and value businesses that actively participate in a dialog. In turn, savvy marketers are applying new techniques and technologies to traditional direct marketing channels, such as direct mail and e-mail, in order to better engage with existing customers, attract new prospects and motivate open communication and participation.

Learn how to leverage the customer conversation by:
- using direct mail and e-mail to support the online and social media experience
- using social media data and variable data capabilities to better target campaigns across media
- incorporating online video to both tell a richer story and reach a wider audience

Click here to view this free webinar today!



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