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Optimized Direct Marketing: Getting Personal and Local to Drive Sales and Protect Your Brand

September 8, 2011
• Presented By: Target Marketing
• Sponsored By: Standard Register
• Duration: One hour

• Speakers: Mark Rexroat, Director of Marketing Communications, Sprint; Andrew Leatherman, Partner, Weber Associates

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Optimized Direct Marketing: Getting Personal and Local to Drive Sales and Protect Your Brand


Today's digitally connected world offers local businesses a national presence and national businesses a local face. Major marketers are driving sales through expanded distribution....local market sales representatives, franchise owners, agents, dealers, and resellers. Marketers need to arm these channels with high quality sales support materials while managing brand control. Managing brand assets has never been more important.

This webinar will discuss the best practices in play to:
-Strategies for improved marketing support for distribution channels
-Maintaining consistency of brand messages throughout all channels (sales offices, retail stores, franchises, dealers/agents)
-Supporting the delivery of personalized messaging in local markets
-Reducing creative costs associated with creating multiple versions for local marketing materials


Sponsored by Standard Register

To view this webinar click here!:

 

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