• Presented By: Target Marketing
• Sponsored By: Silverpop
• Duration: One hour
• Speakers: Loren McDonald, Vice President of Industry Relations, Silverpop
• Moderator: Hallie Mummert, Editor in Chief, Target Marketing
•
View this Webinar
Have your e-mail marketing results started to slip? Or maybe you're coming to rely more on the e-mail channel to pick up the slack for cuts made to direct mail, trade shows and other marketing channels, and need your program to go the extra mile?
In either instance, you could drive better performance without having to make any major technology investments or program overhauls.
In 60 minutes loaded with real-world examples and results, you'll learn how to:
- use welcome programs to increase engagement and revenue
- incorporate social media for a viral boost
- use personality to stand out in the inbox
- leverage preference centers for better retention and targeting
- minimize subscribers from going inactive or opting out
To view this webinar, click here.
