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What You Don't Know About SEM - Secrets to Increasing ROI from Paid Search

October 19, 2010
• Presented By: Target Marketing
• Sponsored By: HubSpot
• Duration: One hour

• Speakers: Jen Doyle, Senior Research Analyst, MarketingSherpa; Kevin Lee, Founder, Chairman & CEO, Didit

• Moderator: Thorin McGee, Executive Editor, Target Marketing

• Click Here: What You Don't Know About SEM


Paid search is one of the most reliable forms of Internet marketing, and it's growing. Depending on the report you read, paid SEM was up 14 percent to 24 percent in the second quarter of 2010 over 2009-one of the first marketing channels to recover from the recession.

But paid search is also changing. Yahoo has partnered with Bing and will move all its advertisers onto Microsoft's adCenter. Google Instant is influencing the terms being searched. Emerging technologies now allow day-parting, geotargeting and ad personalization to a level never before possible.

In this webinar, you will learn to optimize your paid search efforts for today's realities, including:

  • day-parting and geotargeting to zero in on your audience
  • personalization to increase click-through and conversions
  • smart bidding with Google Instant
  • what the Yahoo/Bing partnership means for you

Sponsored by: HubSpot

To view this webinar click here.

 

 

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