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Recoup Lost Profits with Effective E-Newsletters

May 21, 2008
• Presented By: Publishing Executive
• Sponsored By: Campaigner
• Duration: One hour

• Speakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner

• Moderator: Matt Steinmetz, Special Projects Editor, Publishing Executive

View this Webinar


• Presented by: Publishing Executive
• Sponsored by: Campaigner
• Duration: One hour

Speakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media/Interweave Press; Huw Griffiths, Marketing Director, Campaigner

Moderator: Matt Steinmetz, Special Projects Editor, Book Business

The Internet has revolutionized the way content is delivered to the public. Publishers are facing more challenges than ever from other online content sources, so building reader loyalty today is critical.

Join Campaigner, Eric Shanfelt, and Publishing Executive, and learn how targeted e-newsletters can recoup lost profits, rebuild loyal subscriber databases, and provide unique value that content aggregators, social networks and other new media can’t duplicate.

You will learn to:
- Improve advertising sales revenues using a new sales model – based on subscribers’ interests
- Build loyalty with relevant newsletter forums and quality content
- Engage your readers longer with tailored e-mail content and design
- Boost online readership-preference centers and maximize opportunities for cross promotions

Couldn’t make it on May 21? No problem! Target Marketing Group webinars are archived for 90 days after the live event. With your webinar registration, enjoy the ability to access this event on-demand as often as you’d like.

To view this Webinar, click here.
 

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