• Presented By: Target Marketing
• Sponsored By: Standard Register
• Duration: One hour
• Speakers: Barb Pellow
, Group Director, InfoTrends; Liz Miller
, Vice President, Global Programs & Operations, CMO Council
• Click Here: Optimized Direct Marketing: Integrating Print, Mobile, Social and Online into One Winning Marketing Campaign
Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data driven cross media marketing programs have become essential to a successful marketing strategy. With mobile technology becoming a staple of communication, the question marketers face is not one of how to develop a standalone mobile strategy, but how to integrate mobile into an existing marketing strategy.
In this webinar you'll hear about successful companies who have added a mobile channel of communication to their existing cross media campaigns.
- The importance of mobile in a cross media campaign
- What initial steps need to be taken when introducing mobile into a cross media campaign
- How mobile can be tailored to meet the goals of a cross media campaign
Sponsored by: Standard RegisterTo view this webinar, click here.