Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Optimized Direct Marketing: Integrating Print, Mobile, Social and Online into One Winning Marketing Campaign

November 1, 2011
• Presented By: Target Marketing
• Sponsored By: Standard Register
• Duration: One hour

• Speakers: Barb Pellow, Group Director, InfoTrends; Liz Miller, Vice President, Global Programs & Operations, CMO Council

• Click Here: Optimized Direct Marketing: Integrating Print, Mobile, Social and Online into One Winning Marketing Campaign


Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data driven cross media marketing programs have become essential to a successful marketing strategy. With mobile technology becoming a staple of communication, the question marketers face is not one of how to develop a standalone mobile strategy, but how to integrate mobile into an existing marketing strategy.

In this webinar you'll hear about successful companies who have added a mobile channel of communication to their existing cross media campaigns.

You'll learn:

  • The importance of mobile in a cross media campaign
  • What initial steps need to be taken when introducing mobile into a cross media campaign
  • How mobile can be tailored to meet the goals of a cross media campaign

Sponsored by: Standard Register

To view this webinar, click here.


 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: