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Online Competitive Intelligence - How to gather Web data to improve performance as well as get a jump on your competition

May 18, 2010
• Presented By: Target Marketing
• Sponsored By: Gomez
• Duration: One hour

• Speakers: Gary Hennerberg, President, Hennerberg Group Inc.

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

• Click Here: Online Competitive Intelligence


The Web offers unprecedented opportunity to track your competitors' online marketing efforts to improve your own organization's performance. Whereas a direct mail test drop into a few market areas could go undetected, changes to a Web site can be identified and a competing strategy put in place far more quickly than in the offline world. At the very least, marketers can use comparative insights to prioritize Web site improvements.

This webinar will explain:

  • the various benefits of online competitive intelligence
  • what data to gather across the Web
  • how to turn your research results into a plan for site improvement


To View This Webinar Click Here!:


 

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