Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation

May 13, 2008

• Presented By: Target Marketing
• Sponsored By: eBureau
• Duration: One hour

• Speakers: Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau

• Moderator: Hallie Mummert, editor in chief, Target Marketing

• View this Webinar


Online channels offer marketers the unprecedented ability to generate significant quantities of new customer leads. But quantity does not equal quality, with disappointing conversion rates eroding the much-ballyhooed, golden ROI attributed to online marketing efforts.

Join Target Marketing and a panel of analytics experts, that includes Forrester Research’s Suresh Vittal and eBureau’s Jeff Liebl, as we discuss the finer points of online lead generation and share strategies for improving the effectiveness of your campaigns through predictive modeling techniques.

View now to learn:
* What trends are driving optimization of online leads
* The benefits of modeling online leads
* Best practices for using predictive analytics and scoring technologies
* Real-world examples of marketers using these strategies

To view this Webinar, click here.